Cookie Policy

This policy applies to the following domains. Cookies may be shared across these domains to ensure a seamless experience, such as keeping you logged in as you move between pages:

playbetty.co.uk go.playbetty.co.uk app.betty.co.uk

Cookies are small files we put on your device to make our site work better and to show you relevant information. They allow us to recognize your device and store information about your preferences or past actions.

We group our tracking technologies into three functional categories:

Necessary: These are essential for the website to function, such as keeping you logged in or remembering your privacy choices. These cannot be turned off as the site would break. Analytics: These help us see how people use the site so we can fix bugs and improve performance. Marketing: These help us show you advertisements you might find relevant on other platforms and measure the effectiveness of our campaigns.

The following table details the specific tools we use, their purpose, and where the data is processed.

We aim to collect only the data necessary to provide and improve our services. This typically includes:

User Navigation & Timing: We track the specific paths you take through our pages and exactly how long you stay during a session. Visual Interactions: We use heatmaps and session recordings to see where you move your cursor and how you interact with the site to find and fix bugs. Ad & Sales Performance: We track whether you reached our site through an ad and if that visit led to a specific action or purchase. Social & Ad Profiling: Some tools connect your visit to your social media profiles or use data signals for remarketing and personalizing ads on other platforms. Technical Identifiers: We use specific cookie keys and data signals to recognize your browser across our different domains. Device & Connection Details: This includes your IP address (general location), your browser type, and the specific device you are using.

Note: We do not see your passwords or private financial details.

We may update our providers to improve our service. Because we group tools by category (Necessary, Analytics, Marketing), any new tool added will follow the consent choices you have already made for that category.

You have the right to change your mind at any time:

• Cookie Settings: Update your choices via the "Cookie Preferences" link at the bottom of our site. • Browser Controls: Block or delete cookies via your browser settings. • Contact Us: If you have questions about this policy or your data, please contact us at dataprotection@playbetty.co.uk